The websites are mostly designed keeping in mind the functionality. However there are other areas which should also be considered while designing the website. The following factors should be kept in mind while designing the website.
• The first thing is the usability of the website. It is important that the website is useful to the users.
• The next important thing is that it should function properly.
• The website should be designed so that it reflects the company brand.
• Finally it should be seo friendly.
The basic thing is that the users should get what they need from the website. The navigation through the website should be easy. They should not be required to put in a lot of thinking. This need gets more importance in case of the websites do the online sale. Ecommerce web design should mainly focus on usability.
The proper functioning of the website is very important. Slow loading of web pages, error pages, and broken links etc should not be there. Here the browser compatibility should also be kept in mind. There is difference in the way information is shown in older versions. While designing the website, such considerations should be kept there. Functionality may be better if you provide maximum technical variations.
The website should reflect what it is intended to. It should create and reflect the brand image and authenticity. Designing, keeping in mind the target customers is very important. For Example, a website for old people should have bigger font etc.
The most important is the seo friendly web design. Whatever you do with the website, it serves its purpose only when the search engines are like google, index and find it. There are lots of ways that determine the ranking of the websites by Search Engines. SEO is best done with the help of professionals but can be self practiced if one knows the basic techniques of optimization.
The success of any website depends on the design and designing should be based on the above four factors. It is then that the website is visible to the search engine and retains the maximum number of people, thereby increasing the traffic.